Director of Digital Creative and Studio


Theresa Previ

Mastering the wave of technology

After starting out as an animator, Theresa “quickly got swept up by the web,” as she says. After doing UX design for more than 10 years, her creative spirit led her to found Treemarie LLC, a Brooklyn-based design agency that did a mix of visual design, branding, and technology. She has experience in many areas of design, including mobile app and interaction design, branding and identity, web, print, commercial and production. The team she oversees is responsible for digital touchpoints across platforms—videos, social stories, photography—for all Newell’s brands.

Theresa earned her BA in Computer Graphics Design and Studio Art from George Mason University.

Important community cause
Ability List , a 501©(3) non-profit she co-founded that connects—digitally—people with disabilities and those who serve them.

Most used art supply
A pair of jacks (tweezer-shaped tools she uses for glassblowing).

Design superpower