Senior Manager, Design Communications

Kalamazoo

Sharon Oleniczak

"There are three responses to a piece of design — yes, no and WOW! Wow is the one to aim for.
- Milton Glaser

A brand and communications strategist specializing in the development of corporate programs, Sharon leads cross-functional teams that design experiences and visual communications, like the Newell Brands Design Institute Program. She is collaborative by nature, believing that the most successful projects are those that bring stakeholders together at the outset to share information and set priorities.

Before joining Newell in 2014, she had her own strategy consulting firm, working with clients in the manufacturing, healthcare, food service, and arts sectors. Earlier, she worked as a creative director then strategist at People Design, where she led teams in the production of traditional, digital, and environmental applications.

Sharon has a BFA from Aquinas College and a Master’s Certificate in Integrated Online Marketing from the University of San Francisco.

Quote that inspires

“A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” —Lao Tzu and the Toa-te-Ching

Role model
Mr. Gibbs, her high school debate coach, who taught her the value of research and understanding both sides of any problem in order to clarify your own point of view.

Highlight of working at Newell Brands
Joining the Design Center when it was a clean slate, which meant being able to design programs from start to finish. “It’s been a once-in-a-lifetime challenge and opportunity.”