Director, Industrial Design,

Kalamazoo

Michael Reedy

Doesn’t care for spreadsheets

As director for Newell Brands' Outdoor & Recreation business unit, Michael leads the design team that creates consumer-focused products for Newell brands such as Coleman and Contigo. He’s also part of the leadership team that helps determine design strategy across the enterprise.

He began his career at Newell designing storage and organization solutions, then joined Beyond Design, a Chicago design consultancy where he developed products for Fortune 500 client companies. Inspired by Newell’s commitment to design and the opportunity to help build a world class design organization, Michael rejoined the company in 2013.

Michael received his BFA in Industrial Design from University of Illinois at Urbana-Champaign and his MBA from Webster University.

Hidden talent
He understands the nuts and bolts of business (he has his MBA). That led for a time to a marketing job that involved spreadsheets—which he doesn’t mind. He just likes design more.

Design superpower
The way in which he uses what he knows to cut through the often fuzzy design process to identify the viable paths for moving forward.

Most-listened-to musician
U2, who he has seen more than 30 times. “Bono once actually pulled the woman next to my wife on stage!”