Director, Usability & Product Experience Design
Sees “impossible” as “I’m possible”
Laura is developing and leads the User Experience team, which includes psychologists, interaction designers, human factors engineers, and ergonomics experts. Their job is to understand the consumer’s physical and cognitive needs for products that are in development, and to advocate for the consumer to make sure the design requirements reflect those needs. Prior to joining Newell, she worked in usability and experience design at Whirlpool and Masco.
Laura graduated with a B.S. in biological sciences from Michigan Technical University and a masters in engineering from Purdue University.
Highlight of working at Newell Brands
Defining and creating the User Experience team. “Seeing how we can provide a positive impact on products for our end consumers is inspiring and gratifying.”
Most memorable travel adventure
Four-wheeling in a volcano in Tahiti. The view of the island from the top of the volcano was worth the treacherous trip!
Important community cause
The Kalamazoo Humane Society, where she serves on the board of directors. Her dream is to own or support a dog rescue someday.