Director Of Graphic Design


Jonathan Bader

Still think he's safe on a skateboard.

Jonathan has 20 years of experience creating compelling brand stories for companies across many industries. Before joining Newell Brands, he led advertising and private label initiatives for the Home Depot, helping to implement a new direction for the company’s graphics. At SCHAWK!, he directed photography to create visual narratives for Brylane Home, Linens ’N’ Things, and SeaPak. Early in his career, he worked on in-house design teams and did a stint as a gallery artist and clothing designer.

Throughout it all, he’s used his trademark irreverence and perseverance (fueled by skateboarding) to foster creativity, collaboration, and enjoyment on the job.

A graduate of the Art Institutes, he lives in Kalamazoo with his wife and two children.

Most-used art supply
Cheap acrylic house paint. “I like to paint really big, and tubes of nice acrylic are expensive, so hello, Behr and Sherwin Williams!”

Most memorable travel adventure
Mountain/glacier climbing in the Swiss Alps when he was 13 (while wearing his aunt’s gear) and seeing the valley below from 11,000 feet.

Hidden talent
Can still do handstands (although it takes longer to get his feet in the air than it used to).