Usability & Product Experience Design
Reshaping a classic
The Ball® glass 16-ounce flute jar introduces a versatile new shape to the iconic lineup of mason jars.
Develop a shape that reinterprets the classic Ball® container while still honoring its heritage.
Screw top rim, rounded shoulders, and raised script lettering are synonymous with Ball®. For the design team, the goal was to add to this rich design heritage rather than disrupt it.
This meant developing a shape that is both functional and highly versatile. Weighted toward the bottom, this latest design is stable, easy to clean, and suited for everything from canning to potting to serving drinks.
The new shape lends stability while referencing classic fluted stemware
The raised diamond pattern adds visual interest while making jars easy to grip