BRAND
Oster
Design Team
Color, Material, Finish
Industrial Design
Communication Design
Usability & Product Experience Design
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Baking is no longer a waiting game
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The Oster® HeatSoft hand mixer brings ingredients up to room temperature during the mixing process for better results, every time.
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The challenge
Assure that ingredient temperature isn’t an obstacle to baking on your own schedule, removing a barrier to culinary success.
The solution
It’s a time-tested ritual: waiting for butter, eggs, and other ingredients to reach the ideal mixing temperature. Applying too much heat too fast is as bad as trying to effectively mix chilled ingredients. Because they understand baking, the design team blended the warming and mixing process into one. The Oster® HeatSoft Hand Mixer uses warm air to gently soften butter, ensuring fluffier, more consistent baking creations. Now there’s no question when you can bake, or how delicious the results.
Launched 2018
Excellent baking results in a fraction of the time
Packaging exploration
Butter at the correct temperature (above, center) for better dough, results in better cookies!
AWARDS FOR OSTER HEATSOFT
Won
2019 GOOD DESIGN Award
and an
honorable mention
among
TIME Magazine’s Best Inventions of 2018
TRY IT FOR YOURSELF!
The Oster® HeatSoft hand mixer can be purchased on Amazon!
