Recognizing Design Excellence

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November 2021

Each year the Industrial Designers Society of America (IDSA) honors innovative industrial product designs in the International Design Excellence Awards (IDEA). IDEA recognizes products and services that encourage, inspire, and push our industry forward. Promoting innovation and excellence, they encourage an in-depth forward-thinking process, and honor great design that brings real benefit to users, clients, and society.

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Four new products from Newell have been honored in the 41st annual IDEA; Coleman OneSource, X-acto Pencil Sharpeners, and the Graco SlimFit car seat are three finalists in the competition. The Century re-brand has won a Gold Award in the branding category.

For more information about the IDEA visit the IDSA website .

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Our newly refreshed brand Century aims to create a happy world for the next century.

We designed a brand that celebrate parents, letting them know we’re there for them with simple, affordable, and uniquely sustainable baby gear. Our recyclable baby gear is an industry first, with our focus on sustainable design we target younger parents. Gen Z parents are more likely to purchase products made with recycled materials.

Equal parts playful and sincere, we’ve positioned our brand to be a champion of parents, a celebrator of young people, and a tireless advocate of our environment. As we like to say, happy people, happy kids, happy planet.

The Century re-brand has received a Gold Award in the IDEA in the Branding Category. To read the full story behind the re-brand visit Building a brand around Gen-Z parenting .

“Tapping into childhood imagination was the driving force behind the Century branding.”
- Jenna Serdena, Manager, Graphic Design

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Creating a unified look across the X-acto® family of products.

The X-Acto® Sharpener Product Line makes paperwork more pleasurable. The sharpeners display an attention to detail in the user experience that recalls Senior Vice President, Design & Innovation, Nate Young’s aspiration: “Every surface on every product has to be designed, so why not do it in a world-class way?”

Our design team began with a precision edge interface to mirror the cutting precision contained within. The edge details, intuitive function, and an inviting look re-energize the lineup of X-ACTO® pencil sharpeners.

To learn more about the process behind the product and what makes this an IDEA finalist read Design for exacting standards .

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Coleman® OneSource™ makes it easy to keep all of your gear and devices charged and ready.

Equipped with the latest Lithium-Ion technology, Coleman® OneSource™ brings a rechargeable outdoor gear system to campsites everywhere. Our design team developed a cohesive battery system with all of the modern conveniences and none of the unnecessary bulk. We created a design language that blends technology with an outdoors ethos, along with a dash of Coleman brand heritage.

This IDEA finalist creates a cohesive new battery system for Coleman, and Power across the great outdoors .

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Designed with comfort in mind – Graco® SlimFit3 LX 3-in-1 car seat adapts to grow with children as they grow.

Our slimmest design yet, the Graco® SlimFit3™ LX 3-in-1 Car Seat fits three car seats across, saving space in the back seat without compromising on safety, convenience, or comfort. The all-in-one design seamlessly adjusts to provide a comfortable fit for kids as they grow. Our thoughtful design innovations created a new car seat that not only is more compact than ever before, ensures safety and comfort for kids as they grow.

This revolutionary new seat design is a finalist in the 2021 IDEA awards, read more about the innovation behind Designing around growing families .

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