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The Space

Purpose-built, designed to inspire.
Take a photo tour.

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The People

Meet the lifeblood of Design and Innovation.
An introduction to our people.

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The Story

A watershed moment in Design: Where we’re headed.

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The Conversation

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Newell Brands is a brand-led company and the Design Center is designed specifically to meet our need to be brand-centric.  You have to understand the consumer, the customer and the marketplace you are in. The company is focusing on design as a way to set us apart from our competitors.

Nate Young, Senior Vice President, Design and Innovation at Newell Brands

The Story

With our Design Center, Newell Brands has joined an exclusive club of innovation-driven companies that recognize great design and innovation are a competitive advantage. How we got here and what’s in-store:


Leading Through Design and Innovation to Connect with Consumers

Nate Young, Senior Vice President of Design and Innovation for Newell Brands, believes connecting with people through aesthetic, design, and functional appeal in Newell Brands’ leading products is a competitive advantage for the company.

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The Space

A look inside our Design Center built to foster innovation and maximize sharing of ideas and technologies among our brands. Click through below to view photos.


Exterior of Newell Brands’ new 40,000-square-foot Design Center as the Michigan sun rises.
Newell Brands’ business segments each have dedicated immersion rooms within the Design Center, marked by large numbers along the front walls.
A walk down the main corridor of Newell Brands’ Design Center.
Herman Miller chairs provide casual meeting space for designers to collaborate.
Worktables and video conferencing space allowing designers to confer with colleagues globally as they work to design the future of Newell Brands’ brands.
Sparks of color infiltrate open, clean white space.
An inside view at some of the capabilities within Newell Brands’ Model and Prototyping Lab, a Pillar Drill and Band Saw.
Back feature wall showcases clean lines and inspirational quote from Charles Eames.
Irwin Tools stools lined up within the Model and Prototyping Lab prepped for designers to transfer from two- to three-dimensional.
Designers unpacking on day one in Newell Brands’ new center of excellence in late March 2014.
A bird’s eye view of the open studio space where graphic and industrial designers as well as Newell Brands’ usability team work.
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The People

Top design talent unlocking their full potential and accelerating our brand innovation agenda. Meet the people behind Newell Brands design and innovation:


Nate Young

Senior Vice President, Design and Innovation

Serving as a catalyst of our new innovation led culture.

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The Newsroom

Design Center facts.

What you need to know and how to get in touch with Newell Brands' media relations team.

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Our Brands

Design and Innovation: Making our brands matter even more to consumers worldwide.