BRAND

Oster

Design Team

Color, Material, Finish

Industrial Design

Communication Design

Usability & Product Experience Design

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Evolving an iconic brand

The new Oster® Beehive Blender features powerful blending performance with a modern take on a classic design.

The challenge
While honoring the 75-year heritage of the iconic Oster® brand our Design team modernized the look of the beehive blender and perfected the performance of the beloved classic. The first challenge in this project was to define the visual attributes important to the Classic Beehive and identify the target for the Design approach.

The solution
The solution needed to perform, and communicate robustness, power, and performance while maintaining the Classic Beehive essence.

The surfacing of the blender housing is intentionally unique. These “crimped” surfaces reimagine the undulations found in classic Oster® Beehive blender, evolved in a modern way that preserves the reflective quality. The collar with the Oster® badge is blocked in a way to distinguish it from the housing, with a slight floating appearance. This treatment and the mixed metal finishes nod to the Classic Beehive, but with a simplified approach.

Our innovations seek to enhance the classic blender platform that is already loved around the world. For many years, it has been the best-selling Oster® product in the LATAM region and was synonymous with “best-in-class-performance.”

Launched 2021

Concept sketches explored how to create a new blender.

Vintage ad for the Oster® “original liquefier blender”

Our team looked at the details of the original blender to blend the heritage feel with the new higher performing blender.

The surfacing of the blender housing is intentionally unique. These “crimped” surfaces reimagine the undulations found in classic Oster® Beehive blender, evolved in a modern way that preserves the reflective quality.

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Oster New Classic Blender

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This Oster® Beehive Blender features powerful blending performance with a modern take on an iconic design. It not only performs chopping ingredients and crushing ice, but it also brings a presence of style to your kitchen countertop.

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TRY IT FOR YOURSELF!

The Oster® New Classic Beehive Blender can be purchased here.

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