Creating products that can make a positive impact

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April 2022

As our design team innovates and designs new products and packaging we are constantly challenging ourselves to create something new for our consumers that will reduce environmental impacts and promote a more circular future. Designing products that can last and be reused, repaired and remanufactured, creating less overall waste.

We aspire to shape the future of responsible consumption with our product innovations. Our Sustainable principles drive the intent behind our designs and provide focus for our sustainability goals, taking into account factors like Combatting climate change, valuing resources, promoting human health and preserving ecosystems.

We can achieve our goals and sustainable principles by looking at each element of the product or packaging. Choosing responsible material choices that minimize resource depletion. Designing with system efficiency in mind, minimizing resource waste through out the life cycle phases. Creating adaptable designs to increase the useful life of a product or provide a second life for the product or resources.

We have a few recent product launches that we would like to highlight that take into account our sustainability actions: Century Brand, Coleman GeoFreeze™ Cooler, NUK® for Nature, and Rubbermaid Terracycle®.
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Designing for a sustainable brand

The Century brand is a great example of how Design can help build clear communication of product sustainability that help us win the hearts of families. Award winning brand, founded in sustainability - by Design.

Fashions for the Happy Planet™ Collection feature fabrics made from recycled plastics, a responsible material choice. Modularity in the stroller system allows more versatile and longer use by parents. Partnership with Terracycle® makes it easy for families to recycle a product once children have outgrown it.

We’re constantly exploring new ways to make our products and packaging more low impact and high value, Century is just one example of our commitment to a more sustainable future.
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Designing for end-of-life consideration

Typical single-use coolers are made of expanded polystyrene foam (EPS) – which is very difficult to recycle and harmful to the environment. Coleman GeoFreeze™ takes less energy to manufacture than EPS or molded pulp coolers, and Coleman GeoFreeze™ coolers are 100% curbside recyclable.

By understanding end-of-life and designing for that reality, our team can ensure our products become part of a circular economy.
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Designing with sustainable material innovations

NUK® for Nature line uses powerful Color Material and Finish design along with new sustainable plastics and packaging innovation to elevate NUK® products into a collection of more sustainable options.

By understanding the needs of consumers and retailers, this opened a new business opportunity for NUK® at Target.
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Designing with systems thinking

Rubbermaid® has partnered with Terracycle® to give consumers a way to recycle any plastic or glass container at end-of-life. This is a great first step toward a circular future.

Our Communication Design team created artwork which clearly communicates the process, and brings it to life with the spirit of our Rubbermaid® brand.
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Designing for a sustainable display

Our team worked to create a display that not only features some of these innovative product lines, but is also sustainable itself. Utilizing a combination of fully recyclable falcon board and pressed board wood for some of the details we created a dimensional installation that supports the messaging and is visually dynamic and sustainable.

This display will provide inspiration for our future projects and will remind us that our sustainability principles drive the intent behind our innovations and provide focus for our sustainability goals.

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