Vice President, Graphic Design
Donna Root knows how to make legendary brands shine even brighter. As Vice President, Graphic Design at Newell Brands she oversees a talented global graphic design organization that builds shelf presence, brand love and consumer loyalty across our Newell brand portfolio.
Prior to joining Newell Brands, as creative director for brand design at 3M, Root played an integral role in the launch of a new brand platform and visual identity for the 114-year-old Fortune 100 company. Before 3M, she enjoyed life from the west coast as creative director at Intel. There, she created award-winning campaigns that helped establish a new brand story for the high-tech global brand. During her 14 years at Intel, she also wrangled global web sites, streamlined brands, re-designed the storied Intel Inside program, and collaborated with Apple to help make the launch of the first Intel-based Macs a reality. The list of clients for whom Root has consulted reads like a Who’s Who of top brands, including Coca-Cola, M&M/Mars, and Ford. She specializes in creating business value from brands on a global scale, and has the research to back it up.