BRAND

Coleman

Design Team

Color, Material, Finish

Industrial Design

Communication Design

Usability & Product Experience Design

Elevating a classic

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With improved craftsmanship, ergonomics and strength, our iconic Coleman Steel Belted® Cooler has become an even more essential outdoor companion.

The challenge
Our design team was tasked with maintaining the essence of the cooler while creating new levels of durability and style.

The solution
At the center of Coleman’s 1900 Collection™ is a cooler worthy of being passed down from one generation to the next. To elevate the icon to new heights, our team dug into Coleman design archives from the 50s and 60s, while also pouring over consumer reviews.

They found that improvement comes down to the details. The team reduced part gaps between the cooler body and lid producing a better fit and tighter seal between the two parts, enhancing the performance. Updated heavy-duty latches produce a consistently tight seal. And the handles are both thicker and more comfortable than before.

Launched 2022

Initial volume studies to ensure the perfect size and proportion for smaller events

Early product sketches for food prep integration with the cooler design.

Sketches of the latches and handle details that give the redesigned classic cooler a premium look and feel.

The matte-finished steel exterior offers heirloom-level style and durability

Made for one or two people to carry, the portable design includes an integrated bottle opener.

Fully insulated lid and body are secured with a heavy-duty latch to keep contents cold.

Coleman Steel Belted Coolers

Blue links

TRY IT FOR YOURSELF!

Coleman 1900 Collection products can be purchased here.

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