Usability & Product Experience Design
Color, Material, FINISH
Building a brand around Gen Z parenting
With a focus on sustainability, inclusion, and fun, the omnichannel launch of our Century™ baby brand came with one unifying purpose: to create a happy world for the next century.
Reach a growing Gen Z audience with products and marketing designed to help them feel less overwhelmed by being first-time parents.
Working entirely in-house, from photography to industrial design to marketing and social media, the launch of Century™ Baby was seamless and efficient. As a brand we focused on our commitment to using recyclable materials in our products—a huge draw for our Gen Z target.
Affordability was also essential to a new generation of parents who prefer experiences over amassing possessions. To keep things simple, products are outfitted with fabrics that are easy to mix and match, while bringing a fashion sense to a category in need of it. And, because young parents care deeply about inclusivity, our photography and voice reflect the full diversity of our communities.
Launched April 2021
Color and materials were explored for packaging and product for sustainable options with a sense of fun.
Made from plastic water bottles, the recycled fabrics in our Happy Planet Collection are just one example of our commitment to higher quality and lower impact.
To minimize waste, we offer creative ways for families to repurpose everyday objects, such as boxes, paper towel rolls, and more.
Our partnership with TerraCycle® makes it easy for families to recycle a product once children have outgrown it.
TRY IT FOR YOURSELF!
Century™ baby Products can be purchased