BRAND

Century

Design Team

Industrial Design

Usability & Product Experience Design

CommunicATION Design

Color, Material, Fashion

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Building a brand around Gen Z parenting

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With a focus on sustainability, inclusion, and fun, the omnichannel launch of our Century™ baby brand came with one unifying purpose: to create a happy world for the next century.

The challenge
Reach a growing Gen Z audience with products and marketing designed to help them feel less overwhelmed by being first-time parents.

The solution
Working entirely in-house, from photography to industrial design to marketing and social media, the launch of Century™ Baby was seamless and efficient. As a brand we focused on our commitment to using recyclable materials in our products—a huge draw for our Gen Z target.

Affordability was also essential to a new generation of parents who prefer experiences over amassing possessions. To keep things simple, products are outfitted with fabrics that are easy to mix and match, while bringing a fashion sense to a category in need of it. And, because young parents care deeply about inclusivity, our photography and voice reflect the full diversity of our communities.

Launched April 2021

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Meet Century

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Color and materials were explored for packaging and product for sustainable options with a sense of fun.

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Made from plastic water bottles, the recycled fabrics in our Happy Planet Collection are just one example of our commitment to higher quality and lower impact.

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To minimize waste, we offer creative ways for families to repurpose everyday objects, such as boxes, paper towel rolls, and more.

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Our partnership with TerraCycle® makes it easy for families to recycle a product once children have outgrown it.

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Blue links

TRY IT FOR YOURSELF!

Century™ baby Products can be purchased here .

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