What we do
The strength of our design work comes from our cross-functional teams, creatively converging from multiple perspectives.
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Design Viability
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Product DesignWe envision and bring to life objects that connect with people, that deliver pleasure along with function.
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Communication DesignBrand experiences begin with a visual introduction, whether through packaging or advertising.
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Design InnovationWe use disciplined methods to provoke actionable ideas. We’re constant learners and explorers.
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Usability & Product Experience Design
What's shaped us
What's shaped us
A consumer-products company founded in 1903 recognized the power of design thinking. We’re the result.
What informs our design
While every design project is unique, there are nine principles that come into play in every project we undertake.
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- Innovation Clarity
- Makes the “new” quickly evident
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- Smart SImplicity
- Appears visually clean but not plain
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- Intuitive Usability
- Offers user interaction that is clear, easy, and safe
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- Functional Integrity
- Operates robustly and communicates quality
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- Aesthetic Harmony
- Brings shape, line, proportion, and scale together to work as one
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- Emotional Desirability
- Makes people want it
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- Brand Sensitivity
- Amplifies the tenets and spirit of the brand
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- LIfecycle Accountability
- Addresses sustainability from design through disposal
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- Value Responsibility
- Contributes to business goals
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The brands we build
As an in-house design team, we’re thrilled to develop products for iconic brands, many of which are household names. We love to see how working across product types informs and inspires us!
That's who we are.
Ready to see what we do?
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