BRAND
RUBBERMAID
Design Team
Industrial Design
Communication Design
Usability & Product Experience Design
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A fresh take on kitchen storage
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Rubbermaid® FreshWorks™ Countertop food storage complements any kitchen, offering a place to keep produce fresh without taking up pantry and fridge space.
The challenge
Create a lineup of produce containers people want to keep on their countertops.
The solution
People want more places to keep their produce fresh. Why not the countertop?
The design team chose a minimalist design aesthetic, with a clear view of contents, so that fruits and vegetables can take center stage. Instead of filters to maintain, a dishwasher-safe FreshVent lid regulates airflow.
Available in a variety of space-saving configurations, FreshWorks™ is designed to keep produce fresh, ultimately saving consumers money and reducing unnecessary waste.
Launched 2018
FreshVent technology regulates the flow of oxygen and carbon dioxide into and out of the container
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All pieces are dishwasher safe and drop resistant
Package Design Exploration
The minimalist approach to design reduces visual clutter
AWARDS FOR RUBBERMAID FRESHWORKS™ COUNTERTOP
One of
TIME Magazine’s Best Inventions of 2018
and a
2019 GOOD DESIGN Award
TRY IT FOR YOURSELF!
Rubbermaid® FreshWorks™ Countertop food storage are available for purchase at Walmart and Amazon
