BRAND

RUBBERMAID

Design Team

Industrial Design

Communication Design

Usability & Product Experience Design

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A fresh take on kitchen storage

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Rubbermaid® FreshWorks™ Countertop food storage complements any kitchen, offering a place to keep produce fresh without taking up pantry and fridge space.

The challenge
Create a lineup of produce containers people want to keep on their countertops.

The solution
People want more places to keep their produce fresh. Why not the countertop?

The design team chose a minimalist design aesthetic, with a clear view of contents, so that fruits and vegetables can take center stage. Instead of filters to maintain, a dishwasher-safe FreshVent lid regulates airflow.

Available in a variety of space-saving configurations, FreshWorks™ is designed to keep produce fresh, ultimately saving consumers money and reducing unnecessary waste.

Launched 2018

FreshVent technology regulates the flow of oxygen and carbon dioxide into and out of the container

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All pieces are dishwasher safe and drop resistant

Package Design Exploration

The minimalist approach to design reduces visual clutter

Blue links

AWARDS FOR RUBBERMAID FRESHWORKS™ COUNTERTOP
One of TIME Magazine’s Best Inventions of 2018 and a 2019 GOOD DESIGN Award

TRY IT FOR YOURSELF!

Rubbermaid® FreshWorks™ Countertop food storage are available for purchase at Walmart and Amazon

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