Usability & Product Experience Design
A fresh take on kitchen storage
Rubbermaid® FreshWorks™ Countertop food storage complements any kitchen, offering a place to keep produce fresh without taking up pantry and fridge space.
Create a lineup of produce containers people want to keep on their countertops.
People want more places to keep their produce fresh. Why not the countertop?
The design team chose a minimalist design aesthetic, with a clear view of contents, so that fruits and vegetables can take center stage. Instead of filters to maintain, a dishwasher-safe FreshVent lid regulates airflow.
Available in a variety of space-saving configurations, FreshWorks™ is designed to keep produce fresh, ultimately saving consumers money and reducing unnecessary waste.
FreshVent technology regulates the flow of oxygen and carbon dioxide into and out of the container
All pieces are dishwasher safe and drop resistant
Package Design Exploration
The minimalist approach to design reduces visual clutter