Creating both form and function in our products

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January 2022

GOOD DESIGN ® is the world’s most prestigious, recognized, and oldest Design Awards program, founded in Chicago in 1950 by Edgar Kaufmann, Jr., Eero Saarinen, and Charles and Ray Eames. Each year, the Chicago Athenaeum Museum of Architecture and Design presents the awards program for the most innovative and cutting-edge industrial, product and graphic designs produced around the world. The program analyzes the quality, function and aesthetics of consumer products and graphics.

“The winners of GOOD DESIGN for 2021 have proved that they have created excellent products.”
- Christian Narkiewicz-Laine, Architecture Critic and Chief Curator of Good Design

In 2021 our Newell Brands Design team was recognized with four awards. In the Tabletop category we received an award for the innovation of the Mr. Coffee® Iced™ Coffee Maker. In the Children’s Product category we received awards for both the Graco® SlimFit3™ LX 3-in-1 Car Seat and the NUK Toddlers Tableware Collection. The 4th product to receive an award is the Sharpie® S-Gel Pen in the Personal category.

“From the thousands of designers and manufacturers who participated this year, the winners of GOOD DESIGN for 2021 have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting the highest standards in their industry. I wish to congratulate them most sincerely on their continued success,” said Christian Narkiewicz-Laine, Architecture Critic and Chief Curator of Good Design.

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Brew it just the way you like with Mr. Coffee® Iced™ Coffee.

We believe great coffee engages all the senses. The sights. The sounds. The aroma. The product was designed to provide a delightful, unexpectedly simple experience to a routine that has become overly complex and involved.

A compact, fully integrated round design was chosen to minimize countertop footprint and offer a fresh new take on the coffeemaker landscape, which has traditionally been filled with bulky, over designed machines.

“We believe great coffee engages all the senses.”

Cooling coffee in the refrigerator takes time, and can cause it to oxidize, which affects the flavor. With Mr. Coffee Iced, brew directly into the crystal-clear tumbler for fresh, flavorful iced coffee in under 4 minutes.

The integrated measuring system helps you create consistently flavorful iced coffee every time, but one that can be customized to your liking. Whether you like a light roast with bright flavors or a dark roast with chocolatey notes, Iced allows you to dial in the taste to meet your exact needs.

Read more about how we designed this revolutionary new coffee maker, check out our page Iced perfection .
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An enjoyable and nurturing eating experience with NUK tableware.

Kids want to be like adults. It’s in their nature to mimic our actions. Meanwhile, parents want their kids to learn to do things for themselves and are always on the look out for products that aid in that process.

Until now, the market was lacking in one major area: eating. NUK children’s tableware is a cohesive collection of eating tools that encourage a child’s natural development while also looking great on the table.

We embarked on an extensive discovery process, observing children eating, conducting usability studies, and assessing parent feedback. From this, we designed a more nurturing and enjoyable eating experience.

Read more about how we carefully designed this tableware collection to enhance early childhood development, bite by bite .
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The Graco® SlimFit3™ was designed to support families as they grow.

Designed to support families as they grow and evolve. From carpools to road trips to everything in between, its slim and sleek design optimizes space to accommodate ever-changing back seat needs. The all-in-one design seamlessly adjusts to provide a comfortable fit for kids as they grow.

Graco® SlimFit3™ LX accommodates three seats without sacrificing on the safety, convenience, or comfort.

ProtectPlus Engineered™, giving caregivers peace of mind, knowing that the seat will help protect their little ones in the event of a frontal, side, rear, or rollover crash. It is also equipped with easy-to-use adjustments and convenience features, relieving the typical car seat stresses so that parents can focus on the things that matters most.

Our slimmer seats require no sacrifices: the cup holders work, children 5-100 pounds fit, and the seat is easy to install and adjust, even with three-across.

Learn about all the work that went into designing around growing families to create this car seat.
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The Power of Sharpie® in a gel pen.

Sharpie has brought a smooth-writing shot of boldness to the gel pen category. To get there, our design team focused on the ink itself. S-Gel’s vivid, no-smear, no-bleed ink glides effortlessly across the page. The team also focused on minimizing writing fatigue with a helical-patterned grip that provides added comfort, even during lengthy writing sessions.

S-Gel offers an elevated writing experience in a category not known for it. For users, this means ink that won’t smudge or smear. Add to that an ergonomic helical-contoured rubber grip along with a single-piece clip designed to reduce clip-break.

S-Gel is a pen worth holding onto. Along with happier users, this will result in fewer pens being discarded into landfills.

Read more about how we interpreted Sharpie qualities as a gel pen .

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